Visual identity
Image, credibility, recognition, the right associations and market position are the most important elements of a company’s growth. A brand that has been built becomes company capital and increases its value. We create visual concepts both for established and for new brands.
Branding
Building brand awareness
Branding is the shaping of brand awareness. Its foundation is a brand strategy that defines the most important features of the company’s identity and the values it will use to build its image among its audience. Well-planned branding makes it possible to stand out from the competition and reach a wider target group. What matters is using the right graphic tools and speaking with one consistent voice across every channel.
Elements of a visual identity
Naming and claim
Elements essential for communication and for staying in the audience’s memory. They give the brand its individual character - together with digital: the look of the website, newsletters and social media.
Logo
The foundation of a brand’s visual identity and its most exposed element. A logo consists of the mark, the logotype and the tagline. A common exercise is a logo lift - refreshing the company’s image and bringing it up to current standards.
Logo guidelines
They define how the logo is used across different applications: how to use the company’s basic graphic mark and which modifications are not allowed. This prevents clashes with the look of the website, packaging or billboards.
Brand book
The brand book contains the complete visual identity system: colours, typefaces and company materials - business cards, envelopes, letterheads, folders and print. It also defines the company’s graphic style, including signage, advertising and roll-ups.