SEO and search visibility
SEO is the work of making your website appear in Google’s free results at the moment somebody is looking for what you sell. We cover the technical side of the site, its content and local visibility, and we report results in concrete numbers.
What decides your position
Three areas that cannot be separated
Google assesses a site on three levels at once. The technical layer decides whether the site can be indexed correctly at all and how fast it loads. Content decides whether it answers the user’s real question and intent. Authority decides whether other credible sites recommend it. We work on all three, because fixing one while neglecting the others does not translate into results.
Scope of work
Order matters: foundations first, then content, authority last.
Technical audit
Indexing, sitemap, redirects, duplicate content, language versions, canonical URLs, structured data and any errors blocking search engine crawlers.
Keyword and intent analysis
We check not only what the audience searches for, but why: whether they want to buy, to compare or simply to learn. Each intent gets a different type of page.
Information architecture
We arrange the site structure and internal linking so that the most important pages carry the most weight and the user reaches their goal in two clicks.
Core Web Vitals
We improve loading speed and stability: images, fonts, scripts and layout shifts. This affects both rankings and how many users abandon the page.
Content and optimisation of what exists
Instead of adding more and more texts, we first improve what is already close to page one. Then we fill the topical gaps.
Local SEO
Google Business Profile, consistency of company data across the web, location pages and reviews - for companies selling in a specific city or region.
Link building
Acquiring valuable links from topically related sites. No schemes that end in a Google penalty.
Reporting
Once a month: keyword visibility, organic traffic, conversions from organic traffic, and a list of work done and planned.
What SEO is not
Separating terms that agency offers often blur together
SEO is not Google Ads
Google Ads is paid visibility billed per click - it works from day one and stops with the last unit of budget. SEO builds free visibility more slowly, but it lasts. One does not replace the other, and it is often worth running both: a campaign shows which phrases actually sell, and SEO takes them over for the long term. We run paid campaigns as a separate service.
SEO is not a one-off optimisation
Competitors work too, and Google changes its algorithms. Sensible SEO is continuous work in monthly cycles, with a clearly defined scope for each month.
SEO is not a guarantee of position
Nobody can honestly guarantee first place, because the outcome depends on the algorithm and on what competitors do. Instead of guarantees we give you a plan of work, an expected time horizon and monthly numbers.
Where it works best
SEO makes sense wherever people look for a solution in a search engine:
- service companies whose clients arrive through Google rather than referrals
- online stores competing for visibility of categories and product pages
- manufacturing and B2B companies where a long search precedes the enquiry
- specialists and clinics operating locally
- companies entering a new market or launching a new product
We always start with an audit and keyword analysis - only they show whether there is search demand worth working for in your industry, and how long reaching page one may realistically take.