A landing page is a type of destination page designed to attract as many visitors as possible by focusing their attention on the most important information.
Its main goal is to encourage users to take action on the site. In return, the company gains information about the person - such as gender, age or location - which makes it possible to define the target group and run more personalised marketing activities.
The key element of every landing page is the call-to-action button (CTA). It directs the visitor towards a specific action.
Pages like this are usually created for marketing campaigns in order to:
• collect sign-ups for webinars
• present a new product or service
• offer a discount or a promo code
• gather newsletter leads or drive another single action
How does a landing page differ from a homepage?
A homepage presents a wide range of options, products or services. A landing page, in turn, focuses on collecting leads - the contact details of the people who visit it.
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