Content marketing
Regular content updates are the basic element of effective marketing communication. All of a company’s communication has to serve the goals it can achieve.
Goals that content marketing delivers
Generating leads and sales
Higher conversion
Greater brand recognition and trust
Engaging clients and audiences, and keeping them
Effective employer branding
Visibility in Google
Ways of working together
Editing existing site content
Using the analytics tools built into the site we analyse the current content. Our specialists then optimise it for key phrases and search visibility.
Writing and editing news
Based on source materials provided by the client we create messages that build a positive company image - about current projects and industry developments.
Writing newsletters
Based on the client’s content and our own market research we create interesting, well-designed newsletters that build audience loyalty.
Writing a blog
We create unique content that supports search visibility and engages readers. We moderate entries and handle communication in the comments.
Running social media profiles
We run content marketing on Facebook, Instagram and LinkedIn, building reach and generating sales leads. We moderate communication and handle client enquiries.
Designing content
We take care of the visual presentation of content so that it catches the audience’s attention and builds the brand’s image - sight is responsible for most of the messages we absorb.
Writing sponsored articles
We prepare messages for publication in external channels: industry portals, blogs and online press.
Translating content
We deliver content in the language a company uses with its clients - on the website, in social media and in other channels.
Creating landing pages
We build thematic micro-sites together with content and advertising campaigns, selecting keywords for Google.