Advertising design
We shape a company’s image through organised, marketing-driven advertising design. Our eyes are responsible for over 80% of the information we take in from the world - which is exactly why directing visual messages matters so much.
How we work
Trigger the right emotions online.
Analysis
Analysis of the company, its business environment and competition, in order to choose the best route for the visual message.
Direction
We agree with the client on the specific goals of the advertising message and the reactions the campaign should produce. That is what makes the intended result achievable.
Strategy
We define the target group and the form of the message. Every audience has different expectations, so the communication strategy has to account for language, style and delivery.
Information
We carefully select the information to be passed on to the audience and then set its hierarchy.
Style
Design starts with choosing a style concept - matched to the company’s branding, its advertising history and the requirements for the campaign.
Moodboard
A board presenting the style concept: text and graphics close to the final proposal. It allows the proposal to be assessed visually and emotionally.
Visualisations
We present the designs in the real world: billboards, roll-ups, document folders or leaflets. This makes it possible to judge how the design works in practice.